Believe it or not, the vision for this business actually started in June 2016, a whole 3 years before I eventually plucked up the courage to launch in August 2019!
As a new Mum I was struggling to find a breastfeeding friendly outfit for a wedding, which gave me the idea of creating a business selling breastfeeding friendly clothes for women in the same boat as me. I found lots of specific nursing outfits but they were either frumpy or hybrid maternity/nursing meaning they didn't fit well post partum. This steered me back to "normal" high street brands but I would often be left frustrated when I'd receive something that looked like it would be ideal to feed in, only to find it wasn't.
I didn’t want to leave out the beautiful babies or mums-to-be though, so I expanded my idea and decided to stock maternity, breastfeeding and baby clothes.
A lack of confidence is what stopped me from launching sooner, but following the birth of my second Son in December 2018, I decided that I just had to go for it because no one ever made a dream come true without taking action to make it happen, and because I was fed up thinking "what if".